Vet Marketing Labs started off as a website/ blog project back somewhere around 2013. The name “Labs” is a nod to Anatomy Lab where every vet spent much of their first year in vet school learning how a body’s systems work together. Your Marketing plan also has various parts and systems to market veterinary services in your clinic. – your website, your social media presence, your offline and in person promotions.
As a way to dive into the question of “So, where did my clients, especially spay and neuter clients, go?” They were here, and now they aren’t. The second part of the Bayer Veterinary Care Study was published in 2014 and it answered some of the questions. The economy. Competition. Fragmentation.
However, the bigger, more important question was “So if all this is happening, what is one supposed to do about it?” And if I am experiencing it, are others too?” Turns out they were. But not everyone. And not every location.
Dr. Andy Mathis
In February 2016, I inadvertently became the poster boy for compassionate veterinary care with a good samaritan case by the name of Graycie Claire. I got tons of messages and emails that all said the same thing- we need more vets like you. Which left me scratching my head and wondering, “I am like the veterinarian that is 5 minutes from your house. Why do you (the general public) think otherwise?”
Here’s what I know now.
Veterinary Medicine, as a profession has an image problem. Veterinarians are thought of as “greedy bastards” who “only care about money.” If you didn’t know this already, I challenge you to spend 5 minutes on the social media pages of animal rescues.
In changing the way we market veterinary services in today’s competitive environment, it means better care for our patients and less stress and worry for us.
Market veterinary services for better patient care and compliance. Higher professional satisfaction and a sense of purpose. A better work/life balance leading to practice vet medicine with enthusiasm rather than anxiety, depression, and burnout.
The solution I came up with? A digital online community for veterinarians. Vet Medicine Labs. Hosted over on Mighty Networks. It’s free to join if you are wondering, and there is more info on the landing page. Click the image or the link below to head over to the Vet Marketing Labs community.
Market Veterinary Services and Maintain your Well-Being
Who is the Vet Med Labs community for?
Why only Veterinarians?
Why Not Create a Facebook Group? everyone is already there. . . .
Gain Insights from a Client’s Perspective.
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