As a way to dive into the question of “So, where did my clients, especially spay and neuter clients, go?” They were here, and now they aren’t. The second part of the Bayer Veterinary Care Study was published in 2014 and it answered some of the questions. The economy. Competition. Fragmentation.
However, the bigger, more important question was “So if all this is happening, what is one supposed to do about it?” And if I am experiencing it, are others too?” Turns out they were. But not everyone. And not every location.
Dr. Andy Mathis
Here’s what I know now.
Veterinary Medicine, as a profession has an image problem. Veterinarians are thought of as “greedy bastards” who “only care about money.” If you didn’t know this already, I challenge you to spend 5 minutes on the social media pages of animal rescues.
By learning to market veterinary services in today’s competitive environment, it just means a better level of care for your patients.
The solution? A digital online community for veterinarians. Vet Medicine Labs. Hosted over on Mighty Networks. It’s free to join if you are wondering, and there is more info on the landing page. Click the image or the link below to head over to the Vet Marketing Labs community.
Market Veterinary Services and Maintain your Well-being
Who is the Vet Med Labs community for?
Why only Veterinarians?
I have gotten a few requests to join from Vet Students. If you are a student, focus on your studies for now. You’ll have plenty of time later partake of post-graduation opportunities.
Why Not Create a Facebook Group? everyone is already there. . . .
Facebook groups are also limited by single topics. Meaning you need to join several to keep up with various aspects of vet medicine. You also can’t message other members of a single group without being Facebook friends.
Vet Medicine Labs has a single interest- Veterinary Medicine. And then can be divided into topics, groups, and interests. And it has scale designed in its functionality as the site grows. Facebook Groups don’t scale so smoothly.
On Facebook, you are at the mercy of an algorithm. Being an advertising platform, FB tries to show you what it thinks you want to see. It is designed to be addictive. There is no algorithm on Mighty Networks.