Know, Like and Trust Factor

It has been said that Marketing is getting someone who has a need to know, like and trust you.  Your Know, Like and Trust Factor Veterinary Medicine is very entertaining to the general public.  Look at how many people watch Dr. Pol and Dr. Jeff on TV. There are a few...

Walmart Vet Clinics

Walmart vet clinics have opened in three Oklahoma stores according to an article I read posted on the AVMA site.  Now, this is not an entirely new idea.  Those of us working in privately owned, general veterinary practices have been dealing with the commoditization of...

Benevolent Care Fund- you should have one.

benevolent veterinary fund – your hospital should have one   Have you considered setting up a benevolent veterinary fund for your veterinary hospital? (This post was originally published in the Fall of 2015. ) I’ve thought about it over the years but didn’t know how,...

Effective Veterinary Website – 5 things

I don’t spend a lot of time looking at veterinary websites, but sometimes, I will search for some, out of curiosity, mostly. I find that some veterinary hospitals have nice websites, and other don’t have a website at all. Some clinics spend a lot of money on their...

A list clients, please.

I am becoming depressed by the continual need to defend my beloved profession. I just want to do my job to educate my clients, save the lives I can and ease the suffering of those who walk through my doors. I do not wish to be rich but I do want to keep the doors open...

Best Friends National Conference 2015

an image taken during the Best Friends 2015 National Conference in Atlanta. Low Cost Veterinary Services are the new Black. Best Friends National Conference was in Atlanta this past week/ weekend. I have admired what they do for several years, both at the Sanctuary...

Adapting to Change – Who Moved My Cheese?

  Adapting to Change – Who Moved my Cheese ?   Dr. Spencer Johnson published a parable about how people deal with change and adversity back in 1998. The story of Sniff, Scurry, Hem, and Haw. Adapting to change is nothing new- horse and buggy manufacturers had to...